Our approach to corporate social responsibility is clear. Hasana, Inc. began in 2009 by Jessica George, the Executive Director & Founder of the Apareció Foundation, out of a desire to create a unique platform for socially responsible luxury. It was this passion for women’s economic opportunities coupled with the idea of harnessing the appeal of luxury goods to raise funds for educational initiatives designed to promote women’s economic and mentorship opportunities that launched the Hasana, Inc. brand.
100% of the net proceeds from sales benefit the Apareció Foundation (Parent Corporation) and girl’s education. The namesake of the Apareció Foundation, Felix Apareció George, who grew up in the Dutch Caribbean island of Curacao, is the inspiration for Hasana, Inc.
The Hasana, Inc. brand is synonymous with fine craftsmanship, a unique product mix and is relatable with an element of wit and playful sophistication.
To continue our work as a purveyor of luxury goods and a proponent in workforce development initiatives for women, we create uniqueness and provide a sense of belonging for those seeking to live a more charitable life. Today, Hasana, Inc. has grown from ten unique designers to over fifty-two and counting.
The Apareció Foundation provides young women in public high schools high quality, standards-based instructions and interventions that are matched to students’ academic, social-emotional, and behavioral needs. This rigorous academic program focuses on educational goals and progress toward graduation, building college level study habits and writing skills, equal access to quality education and multiple long-term mentoring relationships.
The vision of the Apareció Foundation is to provide young women with the necessary skills and tools for future success in academia and the workplace by building an adult and peer mentor network and academic support organization that serves young women nationwide. To learn more about The Apareció Foundation or how you can help, please visit www.apareciofoundation.org.
Photo Credits: Photographed by Isaac Alvarez; Willow Star, Model; Hair By Erin Graham; Makeup By Rebekah Veen; Lighting Assistant Jerome Rizalado.
OUR STORE & SERVICES
Have an amazing brand and want to partner with us, or do you know of a great brand we should work with?
If you have a general wholesale enquiry, please contact the Hasana, Inc. Sales Office:
To learn more about the Guiltless Box or to become a brand partner, please email firstname.lastname@example.org
Photo Credit: Photographed by Maria Ponce. Styled by Benjamin Cottrell. Hair by Pin Me Up. Makeup byKrystyn Johnson. Shot on location at Carnivale. Model: Debbie Balogun.
For information about Hasana, Inc. press releases, look book imagery or any other press-related enquiries, please contact:
For more information about our brand, please download our brand profile kit here.
For digital and print and advertising opportunities, please download our media kit here.
Our company culture encourages initiative and imagination from every single team member – all of whom are heard, tested, and genuinely empowered to lead by example and create lasting impacts on our organization, its programs and the community.
We maintain a close dialogue between our frontline sales staff, our marketing team and our research and development team to sustain strong employee engagement and understanding of our company’s vision and direction.
Our mission of is to provide designers, artisans and independent brands exposure and a platform to tell their story. Every purchase is an opportunity to raise funds for girls’ education and the Aparecio Foundation student programs. The shop curates unique and timeless handcrafted luxury goods for men and women and partners with some of the industries top leaders and stylists to present a distinctive shopping experience.